Product Development

Economic benefits, contributions to the conservation of biological diversity, the preservation of local culture and traditions, an increased well-being of local communities and the generation of valuable experiences for tourists – all those benefits can be achieved by well planned and successfully implemented tourism products. The main actors for development and implementation of model tourism products should be local stakeholders, who should be involved in the product development cycle from the very beginning and provide them with knowledge and support throughout the whole process of product development. This includes not only how to write project proposals but also how to implement the model projects, how to deal with financial and technical reporting and how to introduce the new model products to the local as well as to the international tourism market. That way, they will gain hands-on experiences and good practice examples on how to implement biodiversity-based and socially-responsible tourism products.

So far, the UNWTO Consulting Unit Bonn developed eighteen tourism products in three project sites in Thailand and Indonesia. The model products cover a wide range of offers, all focusing on the harmonisation of economic benefits with the conservation of local nature and culture.


Practical Guide for the development of biodiversity-based tourism products (329 kB)

Based on experiences made during the projects of the UNWTO Consulting Unit in Thailand and Indonesia (2007-2009), a guidebook has been compiled by the NGO Indecon, Indonesia and the German Tour Operator, Wikinger Reisen. The guidebook shall provide entrepreneurs hailing from the local communities and tour operators with detailed step-by-step description on how to develop sustainable tourism products and packages that build on local cultural and natural assets and directly contribute to biodiversity conservation and its sustainable use.